What I Bring to the Table:

Strategic Research Leadership | I've led end-to-end research across the full product lifecycle—from early-stage discovery to post-launch evaluation—for platforms serving millions of users, including UnitedHealthcare's DTC insurance marketplace, Cardinal Health's pharmaceutical distribution system (100,000+ pharmacy locations), and Thomson Reuters' enterprise tax software.

• Mixed-Methods Expertise | Whether it's analyzing 1,000+ customer complaints to identify systemic issues, conducting competitive benchmarking studies, or running usability tests across mobile and desktop applications, I combine qualitative depth with quantitative rigor to deliver comprehensive insights.

• Accessibility Champion | Certified in Section 508 and WCAG compliance through DHS Office of Accessible Systems & Technology, I've driven accessibility initiatives across federal and healthcare platforms, ensuring inclusive design reaches diverse user populations.

• AI-Powered Innovation | Pioneered the first organizational guide on leveraging AI (Copilot) for UX research, establishing frameworks that accelerate synthesis while maintaining research quality—because I believe in working smarter, not just harder.

• Cross-Functional Collaboration | I partner seamlessly with product managers, engineers, designers, and C-suite stakeholders to translate research findings into roadmap priorities. My work has influenced critical decisions for platforms serving everyone from individual consumers to Fortune 500 enterprises.

• My Research Superpowers: ✓ Usability Testing & Think-Aloud Protocols ✓ Survey Design & Quantitative Analysis
  ✓ User Interviews & Contextual Inquiry ✓ Journey Mapping & Service Design ✓ Competitive Analysis & Benchmarking ✓ A/B Testing & Experimentation ✓ Stakeholder Management & Strategic Storytelling

Questions?  Want to chat?  Feel free to drop me a line on LinkedIn or email at camilla.startev@gmail.com