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Camilla Startev
Camilla Startev
About
Contact
Camilla Startev
Camilla Startev
About
Contact
About
Contact

The Challenge

Context

As a UX Researcher at UnitedHealth Group, I identified a critical opportunity to enhance our research team's efficiency and output quality. Our team of 4 researchers was handling an increasing volume of user interviews, data synthesis, and stakeholder reporting – often spending 60% of our time on manual documentation and synthesis tasks rather than strategic research activities.

Key Pain Points

  • Time-intensive synthesis: Researchers spent 15-20 hours weekly on interview transcription and initial analysis

  • Inconsistent documentation: Varying approaches to research documentation across team members

  • Delayed insights delivery: Average 5-7 days from data collection to actionable insights

  • Scalability challenges: Growing research demands without proportional team expansion

Opportunity

Microsoft Copilot's integration across our enterprise Microsoft 365 suite presented an untapped opportunity to revolutionize our research operations through AI-powered assistance.

Result

Efficiency Gains

  • 40% reduction in research documentation time

  • 60% faster insight delivery (from 5-7 days to 2-3 days)

  • 3x increase in research output volume

  • 25 hours/week saved across team (6+ hours per researcher)

Team Empowerment

  • Researchers shifted focus from documentation to strategic analysis

  • Increased confidence in handling larger research projects

  • Enhanced collaboration through standardized processes

My Approach

1. Strategic Assessment & Planning

Stakeholder Alignment

  • Presented business case to leadership, demonstrating potential ROI

  • Secured buy-in from IT security for Copilot usage with research data

  • Established success metrics aligned with department OKRs

Tool Evaluation

  • Conducted a comprehensive audit of Copilot capabilities across Word, Excel, PowerPoint, and Teams

  • Mapped Copilot features to specific research workflow pain points

  • Developed a use case matrix for different research methodologies

3. Training Program Design & Delivery

Created comprehensive training materials including:

  • Interactive workshop presentations

  • Hands-on exercise workbooks

  • Quick reference guides

  • Video tutorials for asynchronous learning

2. Framework Development

The Perfect Prompt Formula

I created a structured framework for consistent, high-quality AI outputs:

G.O.A.L Framework:

  • Goal: Define the specific research objective

  • Output: Specify desired format and structure

  • Audience: Identify stakeholder needs and context

  • Length: Set appropriate scope parameters

Research-Specific Prompt Library

Developed 25+ tested prompts covering:

User interview analysis, Persona development, Data synthesis reports, Stakeholder presentations, Survey analysis

Ongoing Support Structure

  • Established weekly "Copilot Office Hours" for troubleshooting

  • Created a Teams channel for prompt sharing and peer learning

  • Developed a feedback loop for continuous improvement

Workshop Facilitation

Led three 90-minute training sessions:

  • Session 1: Copilot fundamentals and prompt engineering

  • Session 2: Research-specific applications and best practices

  • Session 3: Advanced techniques and workflow integration

View Presentation Materials

Download Original Training Presentation
Access Prompt Library
Watch Training Videos

Camilla Startev

camilla.startev@gmail.com